Everything we know about the prestigious Free State Fashion Week


Bring your A game and slay as the dates for the 4th installment of the prestigious fashion and lifestyle showcase, the Free State Fashion Week, have been released.

The fashion week will take place from the 19th  – 21st September 2019 at the Sun Windmill in Bloemfontein. This year’s theme is “Our Roots Conquer. In the end, where we came from and who we have become merged into one, to produce a dynamic package of African culture that stands tall and proud in the arena of modern fashion and trends.

“At the end who we are, our backgrounds and lived experiences inform the very extent of our creative identities and abilities. We move forward to uncharted territories in boldness as we do not undermine or underestimate our roots and the role they play in building a new fashion-forward Free State & South Africa.”

At this year’s fashion week, designers are challenged to go beyond what is usual, regular or customary as they are marked to conquer through their African heritage.


Designers will be tasked to focus on this year’s theme, “Our Roots Conquer” which they would have to combine with African culture and heritage.

Spokesperson for the Free State Fashion Week, Shorn Khumalo told GLAMOUR that they are at least 50 designers who would be showcasing their collections at the 3-day event.

Khumalo said: “This year we will have 50 Designers showcasing, this includes, students from the Free State Fashion Hub & Limkokwing Creative University of Technology from the mountain kingdom of Lesotho.  International designer Palesa Mokubong will be our main guest speaker at the fashion master class taking place on 20 September 2019.”

Khumalo adds that the purpose of the event is to elevate and have open honest discussions from designers and industry experts on how we can elevate the Free State Fashion Industry.

Candy Smith, a fashion designer in her own right is the brains behind the fashion week.

Smith is also behind multiple other platforms which are aimed at empowering young creatives in design arts.

She founded the Free State Fashion Week in 2016, and is the Managing Director of the Free State Fashion Hub, a fashion design school, and chairperson of the Free State Fashion Council, a non-profit agency aimed at giving back to the community by providing mentorship programmes for the youth.

For more details and developments about the event visit www.freestatefashionweek.co.za


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